Contribute to research and get fairly rewarded for your insights.
MSR is a platform that pays users fairly for contributing their digital insights to research. Unlike traditional survey apps, MSR focuses on behavioral data, allowing users to share anonymized digital activity in exchange for rewards. One of its key features is "Retro" tasks, where users can upload past digital data—such as purchase history, app usage, or browsing trends—to help researchers understand real-world behaviors.
Your privacy is our top priority. Any personal information is removed before analysis, ensuring that your data remains anonymous. We only collect metadata and behavioral insights, never private messages or sensitive content. Your data is securely encrypted and stored to prevent unauthorized access, and it is always aggregated with others to ensure individual anonymity. Participation is completely voluntary, and you have full control over what you share. If you ever decide to opt out, you can do so at any time.
While some may seem complicated at first, once you get a hang of them, they are super quick and pay better than surveys. Be sure to follow the instructions as each submission is checked for accuracy. Check out our Help Centre for immediate help or if you need some one-on-one help, drop us a line at support@measureprotocol.com and we'll be happy to jump on the line to help walk you through it.
When you refer a friend, you'll get a 20% bonus of their earnings. These will automatically show up in your wallet as a referral earning. Once you refer someone, depending on their activity level, there may be a delay until they do their first task. Please note that if your referrer completes a task and later fails a quality check and an adjustment is made, your corresponding referral reward may be adjusted as well. While this isn't ideal, we want to encourage quality engagement across the board and everyone plays a role. Please note your referral earnings are capped at 500MSR per user.
If you have any questions, reach out at support@measureprotocol.com. We are hyper responsive.
When you request a gift card, you will receive an email from our rewards partner within 20 minutes. If you don't see it, most likely it was snagged by your spam filter so start by checking there. If you still can't find it, reach out to support@measureprotocol.com and we will sort it out.
Measure uses behavioral data to fuel research that helps businesses and organizations understand real-world digital trends.
Unlike surveys, which rely on self-reported answers, behavioral data provides a more accurate and objective view of how people interact with apps, websites, and online services. Researchers use this data to uncover insights such as how people discover new products, which apps they engage with the most, and how digital habits change over time. These insights can help improve user experiences, shape better marketing strategies, and even contribute to academic studies on consumer behavior
Our basis for collecting data is based on legitimate interests, consent and to fulfill a contact, or where required to comply with a legal obligation. You have specific rights to your data and we encourage you to review our privacy policy in detail at https://www.measureprotocol.com/privacy.
We are hyper responsive.