Ah, the age-old question...
In a world where online fraud, scams, and data breaches are increasingly common, it’s clear that digital data holds serious value. If it didn’t, why would hackers be so eager to steal it?
It’s not just hackers—your data is constantly being collected by websites, apps, and platforms, usually without your permission or any rewards.
But what if there were a way to flip the script? What if data could be collected in a way that benefits both businesses and users—equally, ethically, and transparently?
That’s where Measure Protocol offers a solution that benefits you.
It’s not just hackers—your data is constantly being collected by websites, apps, and platforms, usually without your permission or any rewards.
But what if there were a way to flip the script? What if data could be collected in a way that benefits both businesses and users—equally, ethically, and transparently?
That’s where Measure Protocol offers a solution that benefits you.
Hello, we're Measure Protocol
Measure Protocol is the UK’s leading consumer behavioural data collection company —but what does that really mean, and how did we get here? Established in 2018, our mission was always simple: help people take ownership of their data whilst re-engineering the way companies access and utilise behavioural insights.
Our success is built on our users—our amazing community who trust us to handle their data ethically, responsibly, and fairly. We understand that sharing digital data can feel sensitive—even invasive. That’s why we’ve built strict protocols and privacy regulations to safeguard your identity every step of the way, gaining the trust of thousands all across the UK and US. We fairly compensate MSR users for sharing their digital data, whilst protecting their identity.
As a result, the insights we've gathered have helped power major global brands like Google, Meta, YouTube, Spotify, and Sky TV—shaping their strategies and unlocking meaningful marketing insights.
Our success is built on our users—our amazing community who trust us to handle their data ethically, responsibly, and fairly. We understand that sharing digital data can feel sensitive—even invasive. That’s why we’ve built strict protocols and privacy regulations to safeguard your identity every step of the way, gaining the trust of thousands all across the UK and US. We fairly compensate MSR users for sharing their digital data, whilst protecting their identity.
As a result, the insights we've gathered have helped power major global brands like Google, Meta, YouTube, Spotify, and Sky TV—shaping their strategies and unlocking meaningful marketing insights.
How do we collect digital data ethically and responsibly?
Our free app that's avaliable on both the App Store and Google Play Store, MSR, makes it easy to earn rewards that can either be cash sent to your PayPal, or as gift cards. You can select from over 40+ major retailers! The app is what we use to streamline data collection from our users through data sharing tasks called Retros.
Get paid to share data - earn money from Google Takeout, MSR's easy Retro task!
Retro tasks ask users to request their data files from platforms like Facebook, YouTube, and Amazon. This lets users have complete control over what data is shared and the procedure is transparent. Once users upload their data file, they’re rewarded instantly—turning everyday digital activity into easy earnings. The magic of the app is that it grants users an easy and efficient way to earn money for sharing their data- perfect for earning on the go, from the comfort of your sofa, or as a passive way to make money on the side!
Now that you understand how we work and how our app operates, let’s break down the 5 easy steps users complete to earn money from sharing their data.
Now that you understand how we work and how our app operates, let’s break down the 5 easy steps users complete to earn money from sharing their data.
What is this data for, where does it go?
Your online activity holds value beyond advertising—it helps businesses understand digital trends and user behaviour. What are people searching for? What websites are they visiting? What products are they buying? Researchers and businesses rely on this data to make better decisions. Importantly, this type of analysis does not require personal information, meaning your privacy remains protected.
Get paid fairly for your data- all at a touch of a finger
So, if your data is being harnessed without your consent, why not at least be fairly compensated for your data. With the MSR app, users can earn through weekly and monthly Retro tasks, not to mention, there are opportunities to join market research opportunities, earn through some surveys, and maximise earnings through user referral bonus’. Join thousands of MSR users who are already earning money by sharing their digital data—securely, transparently, and on their terms.
Start earning, complete your first Google Retro Task by clicking here!
Join MSR's TV Panel, unlock your earnings today
We've partnered up with the biggest broadcasters in the UK
We’ve partnered with major UK broadcasters to explore how TV advertising influences viewing habits. If you're a Sky, BT, YouView, or TalkTalk TV subscription user, we can analyse the content delivered to your TV box and cross-reference it with your mobile behaviour, understanding how ads impact engagement. This research helps improve how brands connect with audiences—while always keeping your privacy protected.
Get paid for sharing your digital insights- safely, protected, and securely.
Get paid for sharing your digital insights- safely, protected, and securely.
Please watch this video
How It Works
- Confirm you TV box's Account ID so we can research what content has been sent to your box
- Receive tasks in your feed and choose which ones to complete.
- Maximise your earnings by completing all eligible tasks.
- Enjoy the rewards, cash out either straight to your PayPal account or choose to redeem your points as a gift card. You can select from over 40+ retailer!
