Here at Measure Protocol, we like to combine facts with reasoning. We dive deeper than other researchers when it comes to understanding digital behaviour and that’s what makes us so unique amongst other market research apps. How? It’s all to do with building a good community of users, who trust us, and we trust them.

Measure’s approach to data research is to understand how people navigate themselves online. Where do they like to search first, how much research do they commit to before purchasing, to what app is grabbing our attention the most.

Market researchers, and organisations are at a loss, with a documented number of 1,500 new apps being launched everyday according to Statista. Businesses are keen to understand what consumers like, how users are influenced, and how to win our attention in the incline of an attention deficit economy.

Your data, Your terms.

We know that sharing your digital history requires a leap of trust. That’s why privacy isn't an afterthought for us; it’s our foundation. When you share a Retro, your personal identifiers are stripped away. We are interested in trends, not individuals. You get to monetise your data, and we ensure it stays secure.

MSR is an app that wants to understand how everyone navigates in the digital world. That’s why we’re constantly engineering new fun digital sharing tasks to help fuel research for the future, and reward our users fairly.We’ve recently restructured who we target tasks at. Why? Because we want to reward users who reward us.

How do I get a hold of these secret tasks?

The requirements are simple. Complete your weekly phone usage Retro (either a Daily Screen Time or App Usage), and then share your Google Takeout Retro with us. You'll earn fair rewards for your contribution to the app. You’ll get added into a community where monthly Retros become available. Enjoy the joys of completing Retros in seconds, whilst cashing in the rewards from us for participating.

• What does "Fair Reward" actually mean? It means we don't waste your time with pennies. Our specialised "Retro" tasks pay out significantly higher than standard surveys because we value the quality of data you provide. Whether you're saving up for an Amazon gift card or a coffee treat, your digital habits literally pay off.

What is your data used for?

MSR proudly operates in three major markets, the US, UK, and most recently, India. All the data we collect is used to optimise and improve a range of services, app platforms, understanding users, or even for market research.

At the moment, MSR are working in collaboration with major UK TV broadcasters to help understand the effect TV ads have on viewers, and how these effects translate into digital phone usage after ad exposure.

If you're a Sky subscription holder and are interested in joining this longitudinal research project, you can register your interest here. You'll receive tasks worth more than those we send to standard UK app users, contribute to research that will be used to improve your future TV programs, shows, and experience. The bonus, you're getting paid for contributing to research!

Your attention is currency.

So, with over 1,500 new apps launching every day, big brands are fighting tooth and nail for your attention. Usually, they take your data for free to figure out how to win you over. At Measure, we flip the script. If brands want to understand your attention span and digital habits, we believe you should be the one getting paid for that insight.

Join the MSR App by signing up here. Work smarter with your phone, and data.