How to Earn Money from Your Digital Data: What It’s Worth and How It Works

Ah, the age-old question.

In a world where online fraud, scams, and data breaches are increasingly common, it’s clear that digital data holds serious value. If it didn’t, why would hackers be so eager to steal it?

But it’s not just hackers. Most websites, apps, and online platforms are already collecting your data- often quietly, without your knowledge or explicit consent.

Your digital data is constantly being collected, monetised, and used often -without your knowledge and without giving you any rewards in return.

But what if there were a way to flip the script? What if data could be collected in a way that benefits both businesses and users, equally, ethically, and transparently?

That’s where Measure Protocol offers a solution that benefits you.

Hello, we’re Measure Protocol

Measure Protocol is the UK’s leading data behavioural collection company, but what does that really mean, and how did we get here? Established in 2018, our mission was always simple: help people take ownership of their data whilst re-engineering the way companies access and utilise behavioural insights.

Our success is built on our users; our amazing community who trust us to handle their data ethically and responsibly. Measure Protocol compensates them for sharing their digital data whilst protecting their identity. We understand that sharing digital data can feel sensitive, even invasive. That’s why we’ve built strict protocols and privacy regulations to safeguard your identity every step of the way, gaining the trust of thousands all across the UK and US.

As a result, the insights we've gathered have helped power major global brands like Google, Meta, YouTube, Spotify, and Sky, shaping their strategies and unlocking meaningful marketing insights.

How do we collect digital data ethically and responsibly?

Our free app, MSR, makes it easy to earn rewards that can either be cash sent to your PayPal or through gift cards with over 40+ major retailers! The app is what we use to streamline data collection from our users through data sharing tasks called Retros. Retro tasks ask users to request their data files from platforms like Facebook, YouTube, and Amazon. This lets users have complete control over what data is shared and the procedure is transparent. Once users upload their data file, they’re rewarded instantly, turning everyday digital activity into easy earnings. The magic of the app is that it grants users an easy and efficient way to earn money for sharing their data- perfect for earning on the go, from the comfort of your sofa, or as a passive way to make money on the side!

A visual to represent how Measure Protocol clears all sensitive personal data when users upload onto the MSR app.

Get paid fairly for your data- all at a touch of a finger

So, if your data is being harnessed without your consent, why not at least be fairly compensated for your data. With the MSR app, users can earn through weekly and monthly Retro tasks, not to mention, there are opportunities to join market research opportunities, earn through some surveys, and maximise earnings through user referral bonus’. 

Join thousands of MSR users who are already earning money by sharing their digital data: securely, transparently, and on their terms.