
In today’s digital world, your personal data has value, but most people never see a penny of it.
Meanwhile, we’re constantly targeted with adverts, personalised offers and promotions that feel just a little too specific. The reality? Companies profit from consumer data every single day.
So what if you could earn money from your digital data, stay in full control of what you share, and protect your privacy at the same time? That’s exactly what the MSR app by Measure allows you to do.
The MSR rewards app is a data research platform that pays you for sharing selected, anonymised data directly from your phone.
Instead of your data being collected behind the scenes, MSR gives you the choice to:
That leads up to the next question of “how much can I earn?”. Users can earn £15+ per month, with instant payments available via:

The MSR rewards app is simple, transparent and designed around user control. You’re in control, and you get 100% of what you earn with no hidden fees.
Earning through MSR is straightforward and time-efficient.
Each week, you’ll receive a quick task that typically takes under five minutes to complete. This task is interested in what apps you used.
If you qualify to join the Measure TV Panel, you’ll unlock monthly tasks. This is the key to earning consistently £15+ every month.
The Measure TV Panel is a longitudinal research Panel, a collaborative effort between ITV, Channel 4, and ITV, that sets out to understand how TV ad exposure affects phone usage.
The Measure TV Panel offers various types of tasks, ones that are interested in what’s purchased in your Tesco shops, to what tutorials you’re searching for on TikTok. We’re interested in how you spend time on your phone. This helps inform researchers at Channel 4, ITV, and Sky.
To join this paid research opportunity, click here to download MSR.
Many people searching for ways to make extra income online end up using survey platforms that:
MSR is different.
Unlike traditional paid survey apps, MSR focuses on:
You can complete everything directly from your phone, making it one of the easiest ways to earn money online in the UK without taking on a second job.

With the cost of living continuing to rise across the UK, earning an extra £15–£20 per month can help cover:
MSR isn’t designed to replace your income, it’s about repurposing your digital behaviour into real rewards. Join the Measure TV Panel today to start earning.
Is MSR Legit?
Yes. MSR is operated by Measure Protocol, a consumer data research company focused on ethical, consent-driven insights. We’re looking to give users back ownership of what’s theirs.
You choose. You earn. You stay protected.
If you’ve ever searched:
MSR offers a balanced solution; it combines transparent data sharing, simple tasks, monthly payouts, and strong privacy safeguards. In a world where your data already has value, earning from it (on your own terms) simply makes sense.