Introducing the Measure TV Panel: A New Era of Viewer Insights

Understanding how audiences engage with TV content has never been more important, or more complex. With streaming, multi-device viewing, and fragmented media habits, traditional measurement methods are no longer enough.

That’s why the Measure TV Panel was brought to life! It's a new initiative in collaboration with Channel 4, Sky, and ITV, designed to bring smarter, more accurate insights into how people watch TV today. If you're paying for a TV subscription service or your TV license, why not make what you pay and watch for even better!

What is the Measure TV Panel?

The Measure TV Panel is a next-generation research programme that enables broadcasters to better understand real viewing behaviour across devices.

Unlike traditional panels, this approach is the first of its kind to be powered by users, connect TV usage with digital user activity, and is the biggest TV panel in the UK. Participants contribute their data through the Measure (MSR) app, creating a more dynamic and representative view of modern TV consumption. It lets broadcasters know which ads are streamed through your screens and if this has any effect on your mobile usage. This type of research has never been done before and TV analysts are excited at this new type of research panel.

How it Works

Joining the panel is straightforward:

1. Download the MSR app
   Users opt in and securely connect their TV viewing data.
2. Share your TV data
   The app will ask for permission for you to share your TV serial number, which captures what ads and programmes are sent to your device.
3. Share your TV data
   When you’ve successfully joined, you’ll get added to the new MSR feed experience, tasks will be broken out into categories, and you’ll have the chance to earn bigger rewards and bonuses.

‍

Click here to sign up today

What’s in it for Users?

By joining the TV Panellists community, you’ll be part of thousands across the UK earning £10+ a month through simple tasks on the MSR platform. Unlike typical reward apps, there are no long surveys or frustrating disqualifications, just quick, straightforward tasks designed to fit into your day and deliver consistent earnings. MSR takes a user-first approach, with no background monitoring, VPNs, or extra app installations required, and ensures fair compensation for your time. It’s a smarter, more transparent way to earn, which is why MSR continues to rank among the top-performing reward apps on the App Store.

‍

Another reason users love MSR is the steady stream of quick tasks launched every week and month, making it easy to earn without disrupting your routine. The app is built to fit seamlessly into your life, so you don’t have to spend hours chasing small rewards. Just share your phone habits and get paid instantly. Whether you’re at home or on the go, MSR works wherever you are, making earning simple, flexible, and consistent.

Earn Rewards Through Tasks and Explore the New Feed

Participants also gain access to a refreshed in-app experience:

• A new feed featuring curated opportunities
• Bonus rewards as part of a new feed experience.
• Higher-value tasks for increased earning potential

This makes the experience more engaging and gives users greater control over how they earn.

‍

Join the Measure TV Panel

So, if you're a Sky account holder, have a Freeview TV box, or a TV connected via aerial, you're eligible to join! Start by signing up to the MSR app where you'll be sent a TV panel sign-up task.

Join thousands of others across the UK who are already earning over £10 per month!

Click here to sign up today