If you’ve recently come across the Measure TV Panel, you may have questions about what it actually involves. Some people assume it’s a traditional TV rewards programme or a panel where users complete “TV-related tasks” in exchange for money. That’s not the case.

The Measure TV Panel

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It's a part of a new type of research in the UK focused on understanding how TV advertising influences real consumer behaviour across devices. In simple terms, we’re interested in what people do after they watch adverts and programmes — whether that’s browsing online, searching for products, shopping on their phones, or engaging with brands digitally.

This is why the Measure app may ask users to connect devices or provide information linked to their TV setup, such as Sky IDs or syncing permissions. These connections help us understand advertising exposure in a more accurate and modern way. Rather than simply measuring what someone watched, we’re researching the outcomes of advertising and how TV campaigns influence consumer behaviour in everyday life.

For years, advertisers have struggled to fully understand whether TV adverts actually lead to actions. Did someone visit a website after seeing an advert? Did they search for a brand later that evening? Did watching a programme influence a purchase decision on their phone? The Measure TV Panel is helping answer these questions in a privacy-safe and research-led environment.
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What makes the Measure TV Panel different for users?

We put your privacy first. Importantly, this is not TV metering in the traditional sense. Measure does not install invasive monitoring equipment in your home, record your conversations, or track everything you watch. There are many misconceptions around TV panels, so it’s important to clarify exactly what we do and do not do.

The research is designed to focus on broader trends and advertising effectiveness rather than personal viewing habits. Participation is voluntary, and privacy remains a core part of the platform. User data is protected, encrypted, and used for research purposes only. Personally identifying information is not sold, and users remain in control of their participation throughout the process.

What makes the Measure TV Panel different is its focus on modern cross-device behaviour. Today, people rarely experience media on just one screen. Someone may watch a TV advert, immediately pick up their phone to search for a product, browse social media while streaming a programme, or make a purchase online later that day. Measure is helping brands and researchers understand those real-world journeys more effectively.

This approach makes the Measure TV Panel one of the first initiatives in the UK attempting to connect TV ad exposure with digital consumer outcomes at scale. It reflects how people actually engage with media today rather than relying on outdated measurement methods.

What are the benefits to joining the Measure TV Panel?

Alongside contributing to this research, members also have the opportunity to earn rewards through participation. Eligible users can earn up to £160 by taking part in weekly and monthly activities available through the app’s premium feed. These opportunities can include surveys, research studies, and digital behaviour tasks designed to support ongoing media and advertising research.

For many users, the appeal is not only the rewards but also the chance to contribute to the future of advertising and media measurement in the UK. As technology and viewing habits continue to evolve, research panels like Measure are helping create a clearer picture of how advertising works in a multi-device world.

The Measure TV Panel is ultimately about understanding outcomes, improving research, and building a more accurate view of consumer behaviour — all while keeping privacy and transparency at the centre of the experience.

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